Preface

–Strategies & Success Stories from Travel & Tourism Titans and Global Industry Leaders to Guide You to a Failproof Future

In keeping with its mission of providing a platform for open dialogues and discussions of the issues affecting the travel and tourism industry locally, regionally and globally,  the World Tourism Alliance has routinely organized high-profile and high-impact events for its members, the media, academia and affiliate businesses. These solution-focused forums bring together the best and brightest in the tourism industry and the business world who share their struggles and success stories unselfishly.

Insights and Inspirations is a compilation of the priceless gems of wisdom gleaned from WTA’s signature events. Borne of experience, these insights can be used as a compass to guide you to your goal.  We hope the stories shared by distinguished individuals and leaders will inspire you to act rightly and decisively in the face of inevitable challenges.

At no other time is inspiration more urgently needed than it is today. While we agree that not all markets are created equal, the fundamentals and foundations of a successful enterprise remain the same regardless of one’s geographic location.  Through this collection, we hope to broaden our reach to encompass the whole world. “We’re in this together” is more than a cliché. The World Tourism Alliance is a big and wide tent that we can all take shelter in. Together we can—and must—forge forward through uncharted waters with clarity and confidence in our purpose. The path ahead is not meant to be a solitary journey of individual interests and disparate goals. A better tourism, better life and better world can be achieved only with all our hands on the same deck for the good of all.

Insights and Inspirations is more than a collection of viewpoints and experiences that our members and speakers have shared and that we, in turn, share with the world. It is the quintessence of WTA as a global nonprofit tourism organization. We hope you’ll benefit from this as have many others who have participated in person or online at WTA’s signature events. For everyone’s convenience, we are making Insights & Inspirations available in print and digital or digital only formats.